TVC Julián by Saludsa Vitality

Julián the sloth bear, developed by Saludsa, is the protagonist of this informative spot of Vitality rewards program.

The development of this project is based on the integration of the character to different scenes with contrasting styles, starting with realism and ending with monochromatic minimalism. The transition to this later style takes the most advantage of the resources for communicating the message.

The combination of the character, whose movements are slow, in addition to the short required time rate for a spot, turned out to be a real challenge for the storytelling and animation process.