L’BEL
For this project we explored different textures and fluids for three products from L’BEL: serum, lipstick and foundation.
Our goal was to immerse the user in the experience of feeling the product on the skin and learn how the molecules work within the formula.
One of the main challenges was to make the formulas look as realistic as possible, matching the original real-life product, as well as developing the 3D physical dynamics resembling the product’s reaction on the skin.
Agency
Diptongo
— L’BEL
Client
Non Studio Team
— Mauricio Navas & Sebastián Mejía
General Direction
—Estefanía Mier & Mauricio Navas
Art & Creative Direction
— Estefanía Mier
Production
— Shelly Vidal
Storyboard
— Mauricio Navas
Animation Direction
— Ivan Paguay
3D Artist
— Shelly Vidal & Mauricio Navas
Compositing