Hugs that Bind by ONU
«La Incre» invited our motion design studio to collaborate on a project commissioned by the United Nations Office in Ecuador, focusing on combating xenophobia. We took on the roles of production and co-direction for four promotional spots addressing this pressing issue. Throughout the project, from concept to final post-production, our studio was deeply engaged. Our primary challenge was simplifying complex ideas into visually accessible content while maintaining a consistent design and animation style. To achieve this, we proposed a blend of digital animation and frame-by-frame techniques, resulting in a fluid and modern presentation. Through our meticulous approach, we delivered a series of impactful spots that effectively convey the message of combating xenophobia.
We are proud of the impact our work has had and grateful for the opportunity to contribute to such a meaningful project alongside our partners at «La Incre» and the United Nations Office in Ecuador.
Agency
La Incre
— ONU
Client
— Marcelo Echeverría
Creative Direction
— Mia Gonzales
Production
Produced by
— Non Studio
— Mauricio Navas
Creative Direction
— Andrea Puga
Production
— Gustavo García
Storyboard/Animatic
— Daniela Torres & María Julia Mancheno
Design & Clean-up
— Kevin Trujillo & Sebastian Mosquera
Rigging
— Happy Motion
Character & Cel Animation
— Mauricio Navas, Kevin Trujillo & Sebastián Mosquera
Motion Design & Compositing
— Daniel Pasquel
Music & Sound Design