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Hugs that Bind by ONU

ANIMATED CONTENT

Hugs that Bind By ONU

«La Incre» invited our motion design studio to collaborate on a project commissioned by the United Nations Office in Ecuador, focusing on combating xenophobia. We took on the roles of production and co-direction for four promotional spots addressing this pressing issue. Throughout the project, from concept to final post-production, our studio was deeply engaged. Our primary challenge was simplifying complex ideas into visually accessible content while maintaining a consistent design and animation style. To achieve this, we proposed a blend of digital animation and frame-by-frame techniques, resulting in a fluid and modern presentation. Through our meticulous approach, we delivered a series of impactful spots that effectively convey the message of combating xenophobia.

We are proud of the impact our work has had and grateful for the opportunity to contribute to such a meaningful project alongside our partners at «La Incre» and the United Nations Office in Ecuador.

ONU - Phillip's history

ONU - Maria's history

ONU TVC - Hugs that unite

The team

Meet our
professional team.

Agency

La Incre

 ONU
Client

Marcelo Echeverría
Creative Direction

Mia Gonzales
Production

Produced by

— Non Studio

Mauricio Navas
Creative Direction

Andrea Puga
Production

Gustavo García
Storyboard/Animatic

Daniela Torres & María Julia Mancheno
Design & Clean-up

Kevin Trujillo & Sebastian Mosquera
Rigging

Happy Motion
Character & Cel Animation

Mauricio Navas, Kevin Trujillo & Sebastián Mosquera
Motion Design & Compositing

Daniel Pasquel
Music & Sound Design

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